A face towel is a towel for face which is used in a house in a morning or after shower.
Japanese loves face towel because they are so useful in any occasion.
People in Japan hung a face towel on their neck and walking in a town. Why? Because they can wipe their sweat anytime they want, they can keep their neck warm, maybe too hot in summer but after taking off the towel, it is so cool and makes us very comfortable.
If you twist the towel and use it as headband, you can keep your sweat dropping from your head.
It is very good to keep you cool down if you put refrigerant in the towel and hung it on your neck.