Wednesday, November 5, 2014

The Birthplace of the Universal Concept “Kawaii”

Harajuku district in Tokyo is a leading area for Japanese young fashion. The area is like an exciting theme park for young Japanese girls in their teens and early twenties with abundance of shops and boutiques catering to mixed tastes. It continually generates new fashion into the world with the idea of “kawaii” as the keyword.


Harajuku fashion is imaginative, so much so that it may seem eccentric at times to the older generation, but freely incorporating one’s own taste is exactly the spirit of Harajuku style. On the weekends, the streets bustle with girls of kawaii fashion looking for kawaii clothes.