In Japan, many marketers would use tissue
pack as a marketing tool to advertise their companies to consumers. It is a
powerful strategy as tissues are used by everyone so it is a brilliant
advertising tool for marketers. Tissue pack marketing is rampant in Japan and
will likely be spread across the world in future years to come. In Japan, this industry generates billions in
revenue annually so it is a profitable niche to pursue in.
Unlike advertisement flyers, which are
immediately thrown away, pocket tissue advertisements are usually kept until
all tissues are used up. Since consumers keep pocket tissue advertisements for
a long time, studies have shown that they have a deep psychological impact on
the brain, influencing shoppers to choose the familiar brand or company
advertised on the packages.
In the big cities, you may find many people
distributing those pocket tissue. Get it, because it’s free!
If you don’t like the advertisement, you
just put it in a cute pocket tissue case.
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